Internal Communications Blog

We've compiled all of our internal communications research, best practices, case studies, webinars and conferences into a single resource built for internal comms practitioners and strategists.

Our Most Recent Internal Comms Research

cross channel read gap

The Cross-Channel Read Gap: Why No Public Benchmark Measures It and What a Platform at Scale Sees

The cross-channel read gap is the share of internal messages read on only one channel by employees with access to multiple. No public IC benchmark measures it. Here is the definition, why it matters in 2026, and what a cross-channel platform can see at scale.

Internal Email Communication

Accessibility Checklist

Accessibility Checklist + New Broadcast Features to Help You Send With Confidence

A practical accessibility pre-flight checklist for internal communicators. Learn how to improve structure, links, alt text, contrast, and headings before you hit send, just in time for the April ADA deadline.

Team reviewing accessibility for internal comms standards

Accessibility for Internal Comms: What WCAG Pressure Means This Year

Accessibility for internal comms is now a practical compliance and workflow issue. Learn what WCAG pressure means this year, what to fix first, and why inbox tools break at scale.

Distribution Lists vs Segmentation

Distribution Lists vs Segmentation: Why “All Employees” Is Killing Relevance

Distribution lists vs segmentation is the difference between noisy internal emails and relevant communication. Learn why “All Employees” reduces trust, what Gmail and Outlook miss, and how to fix targeting with better internal comms workflows.

Employee creating survey email in Outlook

How to Create and Send a Better Employee Survey in Outlook

This article explains how to create surveys in Outlook. While surveys involve feedback, the execution is email-based. The problem centers on using email tools effectively. It aligns with email-centric solutions.

Internal Communication Strategy

cross channel read gap

The Cross-Channel Read Gap: Why No Public Benchmark Measures It and What a Platform at Scale Sees

The cross-channel read gap is the share of internal messages read on only one channel by employees with access to multiple. No public IC benchmark measures it. Here is the definition, why it matters in 2026, and what a cross-channel platform can see at scale.

Internal Communications Reporting

From Metrics to a Leadership Story: Internal Communications Reporting That Lands

A practical guide to turning your internal comms metrics into a leadership-ready report — what to include, what to leave out, and how to frame the data so it actually moves the conversation forward.

Internal Comms ROI

Build a Business Case for Comms Investment for better Internal Communications ROI

Learn how to prove internal communications ROI with data leaders care about. Build a stronger comms investment case using reach, risk, productivity, retention, and cost-of-inaction data.

Using Engagement Data to Improve Internal Comms Messaging

Using Engagement Data to Improve Internal Comms Messaging

Your analytics are only useful if you act on them. Learn how to use open rates, click data, and segment performance to write sharper internal comms that actually land.

Internal Communications Measurement

The Hidden Cost of Benefits Communication

The Hidden Cost of Benefits Communication

Companies spend $28,250 per employee on benefits, and most employees never use what they have. The hidden cost is the comms gap, but there’s a fix.

Safety and Compliance Updates That Are Readable, Findable, and Measurable

Safety and Compliance Updates That Are Readable, Findable, and Measurable

Learn how to make safety and compliance updates clear, searchable, and measurable. Build trust with employees through operational communications that prove reach and drive action.

Quarterly reporting for comms

Quarterly Reporting for Comms: A Scorecard You Can Defend in 15 Minutes

Quarterly reporting for comms doesn’t need to be a slide marathon. Use this 15-minute scorecard to stop guessing, prove reach and impact, and show what to do next—powered by Foundations and Broadcast Insights.

HR tax season communications

HR tax season communications: Make critical messages unmissable (and prove it with analytics)

HR tax season communications fail when you can’t prove who saw what. Learn how to make critical HR messages unmissable with Foundations, then validate performance with Broadcast Insights analytics.

Employee Engagement & Experience

internal communications in manufacturing

Internal Communications in Manufacturing — A 2026 Frontline Playbook

Internal communications in manufacturing run on shifts, safety messaging, and multi-site reality. The 2026 playbook for reaching a 17%-engaged frontline workforce across 15 plants.

SharePoint internal communications

SharePoint for Internal Communications — A 2026 Playbook

SharePoint internal communications work as a destination, but not as a full delivery layer. Here is what SharePoint personalization needs to actually reach employees in 2026.

Accessibility Checklist

Accessibility Checklist + New Broadcast Features to Help You Send With Confidence

A practical accessibility pre-flight checklist for internal communicators. Learn how to improve structure, links, alt text, contrast, and headings before you hit send, just in time for the April ADA deadline.

Employee Wellbeing Campaigns

Run a Wellbeing Series Without Five Different All Staff Emails

Learn how to run a coordinated employee wellbeing campaign using segmentation, scheduling, and consistent messaging—without relying on multiple all-staff emails or messy spreadsheets.

Frontline & Mobile Workforce Communication

Internal communications manager reviewing mobile email preview

How to Create Mobile-Friendly Email Designs for Employees

This article discusses optimizing internal emails for mobile viewing. It focuses specifically on email formatting and responsiveness. The challenge centers on email usability. It aligns with email execution optimization.

Internal communications manager improving ai content distribution in Gmail or Outlook email campaign dashboard

Scaling Deskless Comms with AI-Driven Content Distribution

This article focuses on ai content distribution as an internal email execution problem. It highlights practical tactics to improve deliverability, engagement, and consistency. Use it to standardize your approach, reduce manual work, and get better results from employee email. Ideal for teams relying on Gmail or Outlook as the primary channel.

Internal communications team coordinating personalized internal communication healthcare across multiple channels on an employee communications platform

Personalized Communication Solutions for Healthcare’s Deskless Workforce

This article covers personalized internal communication healthcare in the context of broader employee communication systems. It emphasizes coordinating messaging across channels, audiences, and governance needs. Use it to reduce fragmentation, improve reach to different worker types, and measure impact across touchpoints. Best fit when email is not the only channel that matters.

University staff communicating with frontline campus employees via mobile devices

Closing the Campus Communication Gap and Engaging Deskless Workers

This article focuses on communication challenges for deskless workers in higher education. It addresses mobile access and non-email channels. Because the audience does not rely primarily on email, the solution requires multi-channel delivery. It aligns with omni-channel orchestration.