Internal Communications Blog

We've compiled all of our internal communications research, best practices, case studies, webinars and conferences into a single resource built for internal comms practitioners and strategists.

Our Most Recent Internal Comms Research

Internal Email Communication

Team reviewing accessibility for internal comms standards

Accessibility for Internal Comms: What WCAG Pressure Means This Year

Accessibility for internal comms is now a practical compliance and workflow issue. Learn what WCAG pressure means this year, what to fix first, and why inbox tools break at scale.

Distribution Lists vs Segmentation

Distribution Lists vs Segmentation: Why “All Employees” Is Killing Relevance

Distribution lists vs segmentation is the difference between noisy internal emails and relevant communication. Learn why “All Employees” reduces trust, what Gmail and Outlook miss, and how to fix targeting with better internal comms workflows.

Employee creating survey email in Outlook

How to Create and Send a Better Employee Survey in Outlook

This article explains how to create surveys in Outlook. While surveys involve feedback, the execution is email-based. The problem centers on using email tools effectively. It aligns with email-centric solutions.

HR manager building an internal employee newsletter using free email software on a desktop computer

10 Best Free Internal Communications Email Software for 2026

Internal email is still the default channel, but most teams struggle with low engagement and inbox overload. This article reviews free internal email tools using clear criteria: ease of creation, segmentation, delivery controls, and analytics. The takeaway: choose a free tool that supports targeting and measurement, not just hitting send.

Internal Communication Strategy

Beyond Open Rate the Internal Comms Metrics Leaders Care About

Beyond Open Rate: The Internal Comms Metrics Leaders Care About

Go beyond open rates to measure what truly matters in internal communications. Learn how to track reach, engagement, action, and real business impact.

Q1 Internal Comms Report Template

Q1 Internal Comms Report Template: What to Measure Beyond Opens

Use this Q1 internal comms report template to measure what matters beyond opens. Learn which metrics build credibility, save reporting time, and help leaders understand communication impact.

Inclusive Sends: Why “Send to All Employees” Fails in Gmail and Outlook

Inclusive Sends: Why “Send to All Employees” Fails in Gmail and Outlook

“All Employees” sounds simple until Gmail and Outlook limits, messy lists, and BCC risks start excluding people. Learn how to make inclusive sends more reliable, targeted, and repeatable.

Quarterly reporting for comms

Quarterly Reporting for Comms: A Scorecard You Can Defend in 15 Minutes

Quarterly reporting for comms doesn’t need to be a slide marathon. Use this 15-minute scorecard to stop guessing, prove reach and impact, and show what to do next—powered by Foundations and Broadcast Insights.

Internal Communications Measurement

Quarterly reporting for comms

Quarterly Reporting for Comms: A Scorecard You Can Defend in 15 Minutes

Quarterly reporting for comms doesn’t need to be a slide marathon. Use this 15-minute scorecard to stop guessing, prove reach and impact, and show what to do next—powered by Foundations and Broadcast Insights.

HR tax season communications

HR tax season communications: Make critical messages unmissable (and prove it with analytics)

HR tax season communications fail when you can’t prove who saw what. Learn how to make critical HR messages unmissable with Foundations, then validate performance with Broadcast Insights analytics.

Internal communications leader reviewing internal comms metrics that matter framework and strategy notes in a team meeting

Stop Guessing: The Internal Comms Metrics That Actually Matter

This article explains internal comms metrics that matter in a way internal communications managers can apply quickly. It frames the core concepts, common pitfalls, and practical best practices. Use it to align stakeholders, improve clarity, and strengthen your communication program. It's primarily strategy and education, not tool-specific execution.

Communications manager analyzing Gmail click-through rate metrics

Gmail Analytics: How to Track and Analyze Email Traffic and CTR

This article provides tactical guidance for tracking Gmail traffic and click-through rates. It is focused on email performance measurement. The problem is internal email optimization. The solution remains email-focused.

Employee Engagement & Experience

Employee Wellbeing Campaigns

Run a Wellbeing Series Without Five Different All Staff Emails

Learn how to run a coordinated employee wellbeing campaign using segmentation, scheduling, and consistent messaging—without relying on multiple all-staff emails or messy spreadsheets.

Manager sending a personalized welcome to the team message to a new employee during onboarding

20 Best Welcome to the Team Messages to Engage New Employees

A good welcome message is the first real internal communication a new hire experiences, so it sets the tone for trust and belonging. This article explains why sincere welcomes improve well-being and retention, then shares practical best practices. It provides 20 ready-to-use examples for managers and peers. The takeaway: personalize early onboarding communication so new hires feel seen and supported.

Internal communications manager sharing company values and culture stories with employees on a digital channel

12 Tips on How to Effectively Communicate Culture in the Workplace

Culture is communicated whether you plan it or not. This article shares practical ways to communicate culture consistently, from storytelling and recognition to leadership behavior and two-way feedback. It helps internal comms teams turn abstract values into repeatable signals employees notice. The takeaway: culture sticks when messages match lived reality.

HR analytics team analyzing workforce engagement segmentation data

Employee Segmentation: The Key to Unlocking Workforce Engagement

This article expands on segmentation as a strategy for improving workforce engagement. It discusses personalization across employee touchpoints. The challenge involves coordinated targeting beyond email. It aligns with omni-channel orchestration.

Frontline & Mobile Workforce Communication

Internal communications manager reviewing mobile email preview

How to Create Mobile-Friendly Email Designs for Employees

This article discusses optimizing internal emails for mobile viewing. It focuses specifically on email formatting and responsiveness. The challenge centers on email usability. It aligns with email execution optimization.

Internal communications manager improving ai content distribution in Gmail or Outlook email campaign dashboard

Scaling Deskless Comms with AI-Driven Content Distribution

This article focuses on ai content distribution as an internal email execution problem. It highlights practical tactics to improve deliverability, engagement, and consistency. Use it to standardize your approach, reduce manual work, and get better results from employee email. Ideal for teams relying on Gmail or Outlook as the primary channel.

Internal communications team coordinating personalized internal communication healthcare across multiple channels on an employee communications platform

Personalized Communication Solutions for Healthcare’s Deskless Workforce

This article covers personalized internal communication healthcare in the context of broader employee communication systems. It emphasizes coordinating messaging across channels, audiences, and governance needs. Use it to reduce fragmentation, improve reach to different worker types, and measure impact across touchpoints. Best fit when email is not the only channel that matters.

University staff communicating with frontline campus employees via mobile devices

Closing the Campus Communication Gap and Engaging Deskless Workers

This article focuses on communication challenges for deskless workers in higher education. It addresses mobile access and non-email channels. Because the audience does not rely primarily on email, the solution requires multi-channel delivery. It aligns with omni-channel orchestration.